Keller: Remarketing Of Cars Becomes ‘More Sophisticated’

RALEIGH, N.C.  – 

Increases in vehicles coming off leases. Better technology within the selling process. A more digital-first buyer. The need to manage residual risk.

It’s such phenomena as these that have led to what auto industry consultant Maryann Keller describes as “more sophisticated remarketing,” where data analysis, cost management and new sales avenues coalesce in scientific wholesale strategy.

 

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