It May Be Left To Vendors To Create Cross-Platform Auctions

ORLANDO — How to allow auction buyers to bid for vehicles across competing auction company platforms until the sale is done, without the platforms having to work together?

Let outside vendors, rather than the industry giants, figure it out.

That’s the view of some remarketers who realize that the major, competing platform players — ADESA’s ADESA.com, Manheim’s OVE.com, and Ally Financial Inc.’s SmartAuction — may not come together to provide that solution.

Mike Reid, remarketing manager at Toyota Financial Services Inc., said he believes cross-bidding across multiple platforms is a good idea because it exposes his vehicles to more potential buyers

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